How to Personalize Content Experiences at Scale
Speaker: Randy Frisch | Co-Founder, President & CMO | Uberflip
From Nike to Nestle, sellers of everything from shoes to consumer packaged goods have discovered the value of personalization. As consumers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations in order to remain competitive.
Delivering a framework and relying on real-life examples, we will outline how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This session will arm your marketing team with the foundations to deliver greater personalization and memorable content experiences to your customers — at scale!
At the end of this session, you will be able to:
- Understand why personalization is more important to B2B marketers than ever before
- Idenitfy how content fuels personalization — and approaches to develop, optimize and organize your content
- Deliver truly relevant content to customers and prospects, across channels, content formats, and touchpoints