How to Win Over (and Retain) Your Buyers With Emotionally Relevant Experiences
Speaker: Matt Wright | UX Research Manager | WiderFunnel
Marketers are under more pressure than ever to achieve results. We obsess over customer acquisition, creating more content, talking to more prospects, and testing and learning to improve top-of-funnel experiences. But, how do you ensure those hard-won new customers won’t drop off mid-buying cycle, or abandon your service after a month? The answer lies in creating an emotionally relevant customer experience.
Join us for this session to learn how to identify your customers’ core emotional drivers, and leverage those drivers to create a unified experience to propel your buyers forward through the funnel.
At the end of this session, you will be able to:
- Use a proven framework for building (and actually using) customer profiles based on psychographic data, rather than simply demographic or geographic data
- Create a strategy for validating those profiles and uncovering deeper insights about your customers’ emotions using experimentation, with real-world examples
- Understand how to optimize your entire funnel and increase customer loyalty, including suggestions for imagery, copywriting, and flow
Who should attend: Marketers at the director level and above. This session poses a strategic mindset shift that is linked to improving high-value metrics, including customer lifetime value, and reducing churn.