How to Win Over (and Retain) Your Buyers With Emotionally Relevant Experiences
Speaker: Matt Wright | UX Research Manager | WiderFunnel
Marketers are under more pressure than ever to achieve results. We obsess over customer acquisition, creating more content, talking to more prospects, and testing and learning to improve top-of-funnel experiences. But, how do you ensure those hard-won new customers won’t drop off mid-buying cycle, or abandon your service after a month?
The answer lies in creating an emotionally relevant customer experience.
Join us for this session to learn how to identify your customers’ core emotional drivers and apply them to create delightful experiences that resonate at every touchpoint.
At the end of this session, you will be able to:
- Apply a proven cognitive psychology framework to understand the core emotional drivers of your customers
- Design experiences that resonate with these emotional drivers
- Use experimentation to validate and scale these experiences (learning from real-world examples)
Who should attend: Marketers at the director level and above. This session poses a strategic mindset shift that is linked to improving high-value metrics, including customer lifetime value, and reducing churn.