How Voice Search Is Impacting Your Business — And What to Do About It
JoAnna Dettman and Kaysha Hanock
Voice search has been gaining popularity ever since Siri found her way into consumers’ iPhones— and hearts —over five years ago.
Now, with the ubiquity of virtual assistants like Amazon’s Alexa and Microsoft’s Cortana, and improvements in technology, the uptick in voice search queries is increasing exponentially. Google estimated 20% percent of mobile queries were voice searches in 2016, and Comscore estimates 50% of all searches will come from voice commands by 2020. This exponential growth cannot be ignored.
Because consumers use voice search differently than typed search, web presence optimization must be conducted with a different mindset. For organizations that rely on local search traffic, this has important ramifications for their strategy. So how can you ensure that your organization isn’t left behind when half the population is searching for you through a virtual assistant?
From optimizing microdata to utilizing long-tail keywords, it all begins with SEO.
At the end of this session, you will be able to:
- Get ahead of the competition by planning for the changing search landscape
- Understand what exactly makes a voice search different from a typed search on mobile or desktop
- Implement tactical tips for incorporating voice search into your SEO strategy