Keys to Engagement-Driven Webinars
Speaker: Mark Bornstein | VP, Content Marketing | On24
At a time when engagement is measured in clicks and seconds, webinars give you a unique opportunity to interact with your prospects and customers.
But are your webinars truly engaging?
In this session, VP of Content Marketing at ON24, Mark Bornstein will show you how to build engagement-based webinars that convert audience interactions into the insights you need to accelerate pipeline and revenue.
At the end of this session, you will be able to:
- Understand how leading companies like Microsoft, IBM, and Linkedin are delivering engagement-driven webinars
- Optimize webinar interactivity
- Utilize new formats to drive audience engagement
- Get the insights to find your best leads