Wednesday 1:30PM - 2:30PM

The Killer Demo Video: How to Create a Memorable Product Demo in B2B Marketing

Speaker: Doug Kessler, Creative Director, Co-Founder  Velocity Partners

If you know about Blendtec, it’s probably for one reason: their amazing ‘Will It Blend’ demo videos. And if you know anything about Volvo Trucks, it's likely because of Jean-Claude Van Damme and his 'Epic Split’. Quirky, funny, memorable product demonstrations have powered some of the world’s most successful brands.

Wouldn’t you like to do the same?

In this session, you'll learn what makes demos great—and what makes most demos so darn BORING. We’ll delve into some powerful demos to see what ideas we can steal. And we’ll take the art of the demo apart to see what makes some so compelling. You need this session if your target audience stubbornly refuses to appreciate how great your products are (which is pretty much true for all).

At the end of this session you will be able to:  

  • Rush back to the office to plan your killer demo
  • Have a powerful rationale to get the budget you need
  • Have great examples to inspire you and align your bull-headed stakeholders