Leveraging Marketing to Make Quota: Revenue-Focused Lead Generation
Speaker: Lauren Goldstein | Chief Revenue Officer | ANNUITAS
Have you ever looked at how demand generation performance is evaluated from a sales leader’s perspective?
When marketing resources don’t fuel more productive conversations with leads, or leads are passed over to too quickly, it’s tempting for sales to simply disregard them and rely solely on their own insights or content. Unfortunately, this also makes sales far less efficient, and may actually undermine the effort to reach sales targets. To get the most out of demand generation, sales must partner with marketing.
Join us for this session to discover how to foster sales and marketing alignment through a shared, revenue-focused demand generation strategy.
At the end of this session you will be able to:
- Get marketing focused on serving the buyer at every stage of their process
- Utilize the three best ways to achieve true alignment between sales and marketing
- Understand the sales and marketing KPIs that drive actual business growth