Thursday 10:00AM - 11:00AM

Starting a Marketing Agency: If I Were To Do It All Over Again, I Would...

Speakers: 
Matt Heinz, President Heinz Marketing
Jim Beretta, President and CEOCustomer Attraction
Bob Ruffolo, Founder and CEOIMPACT Branding & Design

Taking the leap to start your own marketing agency could be one of the most exhilarating and fulfilling experiences of your life. However, it could also be one of the most frustrating. Are you cut out for it? Three agency founders share the lessons they've learned over the years. Topics to be discussed include funding, establishing your value proposition, acquiring your first customers, hiring your first employees, and defining your culture. Join us for this interesting and thought provoking session on how to get started with your own marketing consultancy or agency business. We'll cover everything you need to know (and mistakes to avoid) when starting your agency.

At the end of this session you will be able to:

  • Define a clear purpose and vision for your agency, along with the values that will guide it
  • Create an agency game plan for success
  • Take the first step towards executing on that plan