Wednesday 4:15PM - 5:15PM

Is Your Marketing Strategy Ready to Do it All?

Speaker: Samantha Stone, Founder, The Marketing Advisory Network

Using proven insights born from supporting complex selling environments, this session will show you smart ways to harness your buyer insights and find the clarity and cross-functional alignment needed to create and execute engaging, measurable marketing strategies tuned for today’s B2B marketing landscape.

At the end of this session you will be able to:

  • Understand the three critical but common mistakes marketers make when building a marketing strategy (and how to overcome them)
  • Have a roadmap to operationalize buyer insights and hold sales accountable for the entire buyer's journey
  • Identify marketing KPIs that will drive business impact, not just measure activity