Marketing Strategy Tips for High Impact Marketers
Speaker: Samantha Stone | Founder | The Marketing Advisory Network
It's easy to get distracted by the latest shiny trends and marketing technologies. But even the most effective tactics and tools won’t drive results if you don’t have a solid marketing strategy. In this session, expert strategist, Samantha Stone, will teach you how to make a real impact by mastering three essential elements of your marketing strategy: competitive differentiation, alignment with sales, and marketing accountability metrics.
If you’re ready to achieve all of your marketing your goals -- from awareness to engagement to driving new business – you won’t want to miss it.
At the end of this session you will be able to:
- Define competitive differentiation with a clear knowledge of what differentiation really means and how to measure your value propositions against it
- Draw from results of the B2B Sales & Marketing Collaboration Study and adapt to your strategy, understanding what separates those that meet and exceed revenue and lead goals, from those that miss them
- Determine which key metrics you should be holding marketing accountable against