A Proven Process for Selecting Marketing Technology That Drives Business Impact

Friday 9:30am-10:15am

A Proven Process for Selecting Marketing Technology That Drives Business Impact

Speaker: Samantha Stone | Founder, The Marketing Advisory Network

This is a system requirements intervention! Driving system requirements is tedious and frustrating work that takes away from your day-to-day responsibilities. Yet, it's absolutely critical that you document needs in a way that will deliver on technology promises.

In this session—based on more than a dozen Martech projects, including marketing automation, content marketing systems, analytics platforms and CRM tools— we'll share tips and practices for implementing a process that drives results and skips the frustration.

At the end of this session you will be able to:

  • Avoid common mistakes marketers make when building technology requirements
  • Implement simple techniques that build consensus while keeping the project moving
  • Share meeting agendas that collect feedback without derailing progress