Marketing That Matters: How Brilliant Marketers Avoid Wasted Work, Get Buy-in, and Create a More Meaningful Impact

Wednesday 12:00pm-12:45pm

Marketing That Matters: How Brilliant Marketers Avoid Wasted Work, Get Buy-in, and Create a More Meaningful Impact

Speaker: Michael Brenner | CEO, Marketing Insider Group

Marketing has an impact problem. We're the only department that seems to report on activities, not results. Our peers treat us like order-takers and we do lots of stuff. But getting support for new ideas and positive change feels like an uphill battle.

Here's the thing: The path to doing genuinely meaningful work is paved with results, not tasks. Brilliant marketers don't just buy clicks or spin out ads or create more content. They focus on business outcomes. They know how to champion the right ideas to trigger company-wide change and market-wide response. And it all starts when you stop focusing on tasks and start acting like leaders.

We’ll show you how to champion the ideas that really matter to make the greatest impact for your organization and your career.

At the end of this session you will be able to:

  • Use simple tricks to push back on the things that don't work and do more effective work
  • Apply lessons learned from companies just like yours and hear how they empowered marketers to stop wasting time and start driving results
  • Execute a powerful framework to rally the entire organization around your most innovate ideas

Having more impact does not require a bigger title. It requires a smarter approach to championing ideas. It's time for your marketing to make an impact.