My Year of 200 Articles: How Agile Marketing Kept Me From Sleeping Under My Desk
Speaker: Andrea Fryrear | Chief Content Officer, Fox Content
Writing something every day is hard; producing a 1200 word article (that isn’t completely terrible) every day may seem borderline crazy. But, thanks to the processes and protection of my Agile marketing team, I was able to release over 200 high quality articles in a single year, and I want to show you exactly how you and your teams can do it too.
This personal case study—from my first few months as an Agile marketer—will cover typical Agile tools, like sprints and standup meetings but we'll go even further by investigating WIP limits and workflow visualizations. If you're creating content or managing a team that does, you'll walk away with Agile ideas you can apply right away, with or without a large-scale Agile transformation.
At the end of this session you will be able to:
- Restructure your content team so that it runs on Agile sprints
- Restrict your workload (and maintain sanity) with work-in-progress limits
- Visualize your content workflow to keep you on track and on deadline