Marketing Enablement: How to Listen to and Learn From Your Organization to Win More
Speaker: Seth Lieberman | Founder and CEO | SnapApp
Everything you need to be a kickass marketer is already within reach inside of your company.
Marketers spend so much time doing the things they CAN do, sometimes they don’t stop to think about the things they COULD do. Marketing Enablement is a strategic approach to research and discovery inside of your organization to do more of what matters — and less of what doesn’t — through asking questions and active listening.
Most marketers spend copious amounts of time asking questions and gathering data, but why does this listening and data not drive more behavior change in your marketing organization and different outcomes for your company?
In this session, SnapApp CEO Seth Lieberman will walk through how marketers can truly understand the goals and pains of sales, the drive of product, and the needs of customers.
At the end of this session you will be able to:
Create a plan to gather the key information you need for sales and marketing alignment
Implement one thing that will change your organization to improve performance
Apply a basic understanding of the Jobs To Be Done framework to your marketing