Make ABM Actually Work: A Blueprint Forward
Speakers: Jessica Cross | Head of Account-Based Marketing | Rollworks
Justin Dorfman | Senior Director of Sales Development | Traackr
While the power of account-based marketing (ABM) isn’t a secret, successful campaign execution still remains a mystery to most. According to Constellation Research, only 19% of B2B marketers are confident in their ability to implement ABM.
Join RollWorks manager of demand gen, Jessica Cross, for her behind the scenes look at first-hand lessons learned, actionable tips, and a blueprint for ABM success. Whether you’re a seasoned ABM specialist or just starting out, there will be something for you in this comprehensive presentation.
At the end of this session you will be able to:
Understand why ABM is a sales + marketing lifestyle change
Realize the importance of executive support and tips to achieve alignment
Build target account lists and put your data to work
Measure success and build your metrics framework
Get first-hand results of ABM campaigns from RollWorks