Make ABM Actually Work: A Blueprint Forward
Speaker: Jessica Cross | Head of Account-Based Marketing | Rollworks
While the power of account-based marketing (ABM) isn’t a secret, successful campaign execution still remains a mystery to most. According to Constellation Research, only 19% of B2B marketers are confident in their ability to implement ABM.
Join RollWorks manager of demand gen, Jessica Cross, for her behind the scenes look at first-hand lessons learned, actionable tips, and a blueprint for ABM success. Whether you’re a seasoned ABM specialist or just starting out, there will be something for you in this comprehensive presentation.
At the end of this session you will be able to:
- Understand why ABM is a sales + marketing lifestyle change
- Realize the importance of executive support and tips to achieve alignment
- Build target account lists and put your data to work
- Measure success and build your metrics framework
- Get first-hand results of ABM campaigns from RollWorks