RollWorks Sponsored Session

Wednesday 3:30pm-4:15pm 

Make ABM Actually Work: A Blueprint Forward

Speakers: Jessica Cross | Head of Account-Based Marketing | Rollworks
Justin Dorfman | Senior Director of Sales Development | Traackr


Sponsored by:


While the power of account-based marketing (ABM) isn’t a secret, successful campaign execution still remains a mystery to most. According to Constellation Research, only 19% of B2B marketers are confident in their ability to implement ABM.

Join RollWorks manager of demand gen, Jessica Cross, for her behind the scenes look at first-hand lessons learned, actionable tips, and a blueprint for ABM success. Whether you’re a seasoned ABM specialist or just starting out, there will be something for you in this comprehensive presentation.

At the end of this session you will be able to:

  • Understand why ABM is a sales + marketing lifestyle change

  • Realize the importance of executive support and tips to achieve alignment

  • Build target account lists and put your data to work

  • Measure success and build your metrics framework

  • Get first-hand results of ABM campaigns from RollWorks