Roundtable Discussions


Grab your breakfast, pull up a chair, and prepare to learn a thing or two! This year we are offering sponsored roundtable discussions. Informal and low-key, these discussions will provide you with direct access to experts and peers for friendly conversation on a variety of marketing topics.

*Topics/moderators subject to change. Check the event app for up-to-date topics.

Wednesday
7:30am-8:15am | The B2B Underground

Topic: Personalization for Demand Gen & ABM
Moderator: Andy Zimmerman, CMO, Evergage
Sponsored by: Evergage

Topic: The Data Down Low
Moderator: Emily Wingrove, Director of Marketing, Social123
Sponsored by: Social 123

Topic: Connecting Content to Revenue
Moderator: Pawan Desphande, CEO, Curata
Sponsored by: Curata

Topic: Predictive Marketing
Moderators: Tim Johnson, VP Enterprise Sales, Everstring and Andrew Ermogenous, Account Executive, Everstring
Sponsored by: Everstring

Topic: Email Marketing
Moderator: Loren McDonald, VP Industry Relations, IBM
Sponsored by: IBM

Topic: Content Marketing with Animated Video
Moderator: Amanda Morgan, Marketing Manager, GoAnimate
Sponsored by: GoAnimate

Topic: The Account Is Everything: The Future of Account-Based Marketing
oderator: Tom O’Regan, CEO, Madison Logic
Sponsored by: Madison Logic

Thursday
7:15am-8:00am | The B2B Underground

*Topics/moderators subject to change.

Topic: Strategic Profiling
Moderator: Derek Slayton, VP Marketing, Dun & Bradstreet
Sponsored by: Dun & Bradstreet

Topic: Video Marketing
Moderator: Tyler Lessard, CMO, Vidyard
Sponsored by: Vidyard

Topic: Multi-Channel Marketing Strategy
Moderator: Joe Tropeano, VP B2B Brokerage, Inforgroup
Sponsored by: Infogroup

Topic: Social Media ROI
Moderator: Aseem Badshah, CEO, Socedo
Sponsored by: Socedo

Topic: Multi-Channel Video Marketing
Moderator: Shannon Murphy, Senior Content Manager, Digital Marketing
Sponsored by: Brightcove

Topic: Is Your Marketing Database Preventing You from Growing
Mark Kolanach, Regional Manager East, ReachForce
Sponsored by: ReachForce