Scrappy B2B Creativity Hacks

Friday 10:30am-11:15am

Scrappy B2B Creativity Hacks

Speakers: Nick Westergaard | Chief Brand Strategist, Brand Driven Digital
Ashley Zeckman | Director of Agency Marketing, TopRank Marketing
Andy Hunt | Executive Creative Director, Digital, Godfrey

With new social networks and new forms of content cropping up overnight, marketers are left feeling overwhelmed. How can you leverage the latest tools to build your brand and grow your business without breaking the bank? The answer? Get scrappy.

During this engaging and actionable panel, you’ll hear firsthand strategies and examples from the book Get Scrappy, as well as case studies from scrappy marketers at Top Rank Online Marketing and Godfrey. In the end, you’ll leave armed with creative ideas to spark your next big marketing campaign.

At the end of this session you will be able to:

  • Get your marketing unstuck with tips, tricks, and idea starters
  • Align your scrappy creative strategies with measurable outcomes
  • See powerful and creative ideas from outside of your industry that you can apply to your organization