Secrets to Successful Automated Email Journeys: Series & Sequenced Campaigns
Speaker: Karen Talavera | President | Synchronicity Marketing
Savvy email marketers are increasingly automating multi-touch email campaigns, intentionally sequenced to align with customer journeys and optimize conversion. While most realize an email series will outperform a single-message, figuring out how to map multi-message sequences and branching logic can be easier said than done.
In this session, you'll discover approaches for different types of email series (lead nurturing, event, re-marketing, abandonment recovery, reactivation) and best practices for optimizing message flow, offer progression, content sequencing, and more. If you've been struggling with how to conceptualize and implement more-than-basic multi-touch email campaigns, you won't want to miss it!
At the end of this session, you will be able to:
- Conceptualize multi-vs. single-touch email campaigns, and think in terms of building conversations
- Understand the marketing objectives and campaign types ideal for automation
- Recognize tactics and topics for optimizing the performance and workflow of multi-touch automated campaigns
Who should attend: Any marketer responsible or accountable for email marketing within the organization, whether the level is lower or middle (e.g., specialist, channel manager, sales manager) or a more senior VP/Director-level professional. Also ideal for marketing automation, brand, and product managers.