Thursday 10:00AM - 11:00AM

Sexy Hot B2B Influencer Activation: The Art and Science of Romancing B2B Industry Influencers to Collaborate, Co-create, and Advocate Content Using Leading Influencer Marketing Tools

Speaker: Lee Odden, CEO — TopRank Marketing

This session is for B2B marketers who want to understand how romancing influencers can help scale quality content that is credible, trusted, and amplified by contributors to their networks. From establishing an influencer recruiting strategy and outreach, to content collection and repurposing, to ongoing influencer relationship management and metrics, this session will highlight processes and tools for a successful influencer marketing program.

Attendees should have some experience working with influencers to get the most out of the presentation. Content is intermediate to advanced.

At the end of this session you will be able to:

  • Begin a workable influencer content and relationship strategy
  • Understand different types of influencer marketing platforms
  • Use process and best practice recommendations to engage and activate influencers