Six Hats & a Banana: A Tactical Playbook for Others-First Marketing

Friday 8:30am-9:15am

Six Hats & a Banana: A Tactical Playbook for Others-First Marketing

Speaker: Keith Jennings | Vice President, Community Impact & Corporate Marketing | Jackson Healthcare

Most open bananas the way "you're supposed to." The way they see everyone else do it. Yet some open bananas the way they're designed, and it consistently works.

To be effective in work (and life), we wear multiple hats. But many marketers wear only one hat: marketer/spammer/distributor. In this session, we'll use real-world B2B marketing scenarios to learn how to harness the power of lateral thinking, the jobs-to-be-done framework, and an others-first mindset across all of your content and channels. The lift your marketing can achieve through this playbook might surprise you.

At the end of this session you will be able to:

  • Apply “six hats thinking” as servant, steward, storyteller, synthesist, scientist, and strategist
  • Harness the connective power of the “jobs to be done” framework
  • Elevate others-first marketing from talk to practice

Suggested Attendee Level: This session is intended for marketers at all levels. However, it will most benefit influencers and leaders inside organizations.