Turn Your Content Culture Into an Idea-Driven Startup
Speaker: Kathy Klotz-Guest | CEO | Keeping it Human
We’re all creative. And every culture (and team) can foster more creativity by thinking like an agile, collaborative, idea-driven start-up. Imagine these innovations, for example: a mobile video cooking show featuring biker chefs and go-pro cameras, a ride-sharing service for pets campaign, and an 'employee marketing' video featuring successful fitness tips! These ideas were generated with a 'yes and' approach!
What is that, you wonder? The 'yes and' approach is often used in improvisational comedy and business to improve collaboration and brainstorming. A participant should accept what another participant has stated ("yes") and then expand on that line of thinking ("and").
This session will include a few interactive exercises to illustrate how these improv principles can unleash more of your team's mojo.
At the end of this session you will be able to:
- Conduct exercises for getting the best group ideas
- Write language that encourages people to open-up vs shut-down
- Use tools that can be used for coming up with just about anything - not just content!
Suggested Attendee: This session is intended for people who have some experience with content marketing and coming up with ideas. The people who will benefit most are people who manage/work with content marketing teams.