Successful B2B Marketing in a B2C World
Speaker: Andrea Tucker | Sr. Product Marketing Manager | Oracle Marketing Cloud
B2B customers expect to be treated to personalized, enticing experiences similar to what they receive from B2C companies, but where do you even start? Accelerate B2B conversions by engaging visitors from the moment they get your email, click on your digital ads, or hit your website.
In this session you will learn how leveraging customer behavioral data can enhance B2B marketing programs and empower marketers to create the most relevant experiences that lead to better conversations and conversions.