Successful B2B Marketing in a B2C World

Thursday 2:30pm-3:15pm

Successful B2B Marketing in a B2C World

Speaker: Andrea Tucker | Sr. Product Marketing Manager | Oracle Marketing Cloud

Sponsored by:


B2B customers expect to be treated to personalized, enticing experiences similar to what they receive from B2C companies. To accelerate B2B conversions, you must engage visitors from the moment they get your email, click on your digital ads, or hit your website? But, where do you even begin?

In this session, we’ll look at a real-world example from Mack Trucks to show how some typical B2C practices can integrate into your B2B efforts. We’ll show you how to leverage customer behavioral data to enhance your B2B marketing programs. You’ll walk away empowered to create the most relevant experiences for your customers, leading to better conversations and conversions.

At the end of this session you will be able to:

  • Understand the value of data in creating truly connected customer experiences

  • Utilize key behavioral data points to improve conversations and conversions

  • Increase customer online engagement using traditionally B2C tactics and practices