Surveys Stink! How to Find Out What Your Customer Wants Without Asking Them
Speaker: Justin Rondeau | Director of Optimization, Digital Marketer
There is a huge difference between how your customer acts and how they report to act! This fact, plus the intricacy of survey construction and all the other potential survey biases, give a distorted data set that might actually hurt your business.
In this session we'll go through six user data sources (two of which you already have) that will tell you exactly what your customers want. With this data you'll create better user experiences, lift conversions, and avoid long split test periods.
At the end of this session you will be able to:
- Identify good surveys from bad surveys (and never run a bad survey again)
- Use two customer behavior data sets without investing in any new technology
- Read and interpret heatmaps, session recordings, and other customer behavior data