SEO Takeaways From Studying 250+ B2B Websites

What are the B2B websites producing the greatest SEO gains doing differently than poorly-performing sites? How frequently are they blogging? How important are white papers or ebooks to their successes? How about free tools? Do custom graphics impact SEO performance, or can you get away with generic stock imagery?

Join Tom Shapiro as he reverse-engineers B2B SEO success from a study of more than 200 B2B technology websites to showcase what moves the SEO needle, and what doesn’t.

In this session, you’ll learn:

• What the highest-performing B2B websites are doing that others are not
• The importance of how different content types contribute to your SEO success
• Key tips to building a B2B website that generates strong SEO traffic