Teach Me How: Facebook Live Video

Friday 8:30am-9:15am

Teach Me How: Facebook Live Video

Speaker: Katie Farrer | Social Brand Strategist, Agile Content Lead, IBM

Since Facebook launched its live streaming platform in April 2016, it’s been favoring live streaming posts in its algorithm—boosting live content above all else,—with 500 million viewers tuning in each day. In this session, we will take attendees on a step-by-step journey for executing a Facebook Live—from identifying a topic and securing talent to the technical aspects of video production and day-of logistics.

At the end of this session you will be able to:

  • Recognize the benefits of Facebook Live for your brand
  • Utlize technical recommendations for executing a broadcast
  • Follow project management logistics from conceptualization to day-of broadcast