Friday 10:00AM - 11:00AM

Teach Me How! How Online Chat Might Just Be Your Most Effective Inbound Lead Gen Tool

Speaker: Dean Shaw, Global Chat Program Manager — SAS Institute

Gone are the days when customers would happily navigate through complicated phone trees or send emails to corporate black holes. Today’s customers demand immediacy and simplicity.

How do you meet these demands? Ever heard of online chat? Yes, chat! Chat has emerged as an essential communication tool that connects companies with website visitors to optimize the user experience. But it goes beyond that. Chat’s also an effective lead generation and analytics tool.

In this session, you'll uncover the data and details behind adding online chat to your marketing programs. You’ll see real examples of chat interactions and oodles of supporting data to back up chat’s effectiveness. When all is done, if you don’t go running back to your organization to deploy chat, then this session shall be deemed a massive fail. (We're not worried: that's never gonna happen!)

At the end of this session you will be able to:

  • Explain why chat is an essential online tool for enhancing the customer online experience
  • Understand how to use chat as your most effective inbound lead generation tool
  • Recognize why chat analytics is the richest customer data there is