Thursday 11:15AM - 12:15PM

Teach Me How! Producing B2B Video Marketing on a Shoestring

Speaker: Ed Rusch, Vice President, Corporate Marketing  Elemica

Video is exploding. The facts tell a powerful story: According to a market study by Invodo, 74% of all internet traffic in 2017 will be video. Already, nearly 100 million smartphone users watch videos on their device monthly. It’s clear consumers of content continue to gravitate to multimedia as a way of absorbing new information, seeing how a story unfolds, learning how something works, and more. How do you make sure you aren’t left out of the show?

Join us for this session as we present case studies and insights. giving you tips to help you rapidly expand your video library and delight your customers.

At the end of this session you will be able to:

  • Understand the technology enabling everyday people do to high quality production
  • Recognize hundreds of channels that bypass traditional media gatekeepers
  • Identify the minimum requirements to get started without blowing the budget