Teach Me How! The Art of the High-Converting Lead Gen Landing Page
Speaker: Justin Rondeau, Director of Optimization — Digital Marketer
Let's be honest: when it comes to online lead generation, converting landing page visitors to leads reigns supreme. And when it boils down to it, what we really want is for people to fill in our darn forms! It doesn’t matter if we’re talking about a high intent form (15+ fields … typical for SQLs) or a form gating your awesome content—those forms are make or break.
With eye-opening case studies and easy-to-follow research methods, you'll uncover everything you need to know and do to ensure your forms convert during this how-to session.
At the end of this session you will be able to:
- Know what tools you need to identify on-page hurdles
- Implement the essentials for any lead generation landing page
- Track and run a conclusive test to prove it works