The Age of Assistance

Opening Keynote — The Age of Assistance

Wednesday 9:45am-10:30am
 

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Speaker: Gopi Kallayil

Today’s consumers are highly empowered because of the digital landscape, which has made them more curious, demanding, and impatient. Brands that are succeeding in today’s world of digital assist the consumer. They look at all consumer touchpoints and reduce friction, and they do so by being personal and by being prompt.