The Art of Breaking Sh*t: One Team’s Journey to Rethinking the Broken B2B Model
Speaker: Aaron Dun | Senior Vice President of Marketing | SnapApp
Imagine standing up in front of your sales team and telling them they are not getting *more* leads—they’ll be getting less. In fact, you’re only planning to deliver them 1/10th of the volume they’re used to. That is what the SnapApp marketing team did. And we lived to tell about it.
Join us for this session where we'll share the real-life story of one marketing team’s quest to break things by focusing on audiences vs. leads, ungating all of their content, killing lead scoring, and rethinking everything—resulting in more engagement, 6x the conversion rate, and the end to a colossal amount of wasted time.
At the end of this session, you will be able to:
- Identify what it takes to “break things:” An overview of the key areas of change, across both content and demand generation
- Sell bold new ideas about content and marketing up and across an organization—and how to inspire real changes in thinking and behavior
- Create a roadmap for your own breaking things journey and real next steps for how you can apply these ideas to your own marketing programs