The Art of Breaking Sh*t: Strategies for Transforming the Broken Sales and Marketing B2B Model

Wednesday 4:15pm-5:00pm

The Art of Breaking Sh*t: Strategies for Transforming the Broken Sales and Marketing B2B Model

Speaker: Aaron Dun | CMO and Growth Advisor | Jobiak

Imagine standing up in front of your sales team and telling them they are not getting *more* leads—they’ll be getting less. In fact, you’re only planning to deliver them 1/10th of the volume they’re used to. That is what the SnapApp marketing team did. And they lived to tell about it.

Join us for this session where we'll share the real-life story of one marketing team’s quest to break things by focusing on audiences vs. leads, ungating all of their content, killing lead scoring, and rethinking everything—resulting in more engagement, 6x the conversion rate, and the end to a colossal amount of wasted time.

Through this, and other case studies, we will dig into how you too can break everything—and succeed!

At the end of this session, you will be able to:

  • Identify what it takes to “break things:” An overview of the key areas of change, across both content and demand generation

  • Sell bold new ideas up and across an organization—and how to inspire real changes in thinking and behavior in your team and in your organizationr

  • Create a roadmap for your own breaking things journey and real next steps to apply these ideas to your own marketing programs