The Confluence Equation: How Content & Influencers Drive B2B Marketing Success
Lee Odden | CEO | TopRankMarketing
Konstanze Alex-Brown | Leading Corporate Social & University Influencer Relations | Dell
Amisha Gandhi | Vice President, Influencer Marketing | SAP Ariba
Luciana Moran | Senior Vice President, Content & Creative | Dun & Bradstreet
Content and influencer marketing are smoking hot topics for B2B marketers all over the world as they promise that ability to attract, engage, and convert ideal customers. But, many marketers don't realize that collaborating with influencers can go a step further — helping you create even more credible, relevant, and optimized experiences for target accounts.
Join moderator Lee Odden, and an expert panel of B2B brand influencer marketing executives, to learn how working with influencers and their communities can help scale quality B2B content that gets results.
At the end of this session, you will be able to:
- Grasp the benefits of B2B influencer collaboration
- Understand how major B2B brands plan, implement, and measure influencer content
- Know what processes and technologies support influencer marketing success
Who should attend this session: Mid-level to senior marketing executives and enterprise B2B companies