The Luck Engine: How Marketers Can Tilt the Odds in Their Favor
Speaker: Tom Webster
Over 90% of startups fail, and the leading cause of failure is that they built something the market didn’t need. B2B companies face even more challenges than their B2C counterparts, which can make differentiating their marketing—and their product—enormously difficult.
In this session, you'll learn a process that any B2B company can adopt to increase their odds, know their customers better, and ultimately achieve a competitive advantage over their peers.
At the end of this session you will be able to:
- Recognize what to look at BEFORE you look at your data
- Incorporate the voice of the consumer into your marketing—on any budget
- Execute a repeatable process that ensures you’ll always have content