The Secret Sauce for ABM: Maximizing New Business & Lifetime Value
Speaker: Jon Miller | CEO | Engagio
You've heard the hype: Account-Based Marketing has rapidly become the next big thing in B2B marketing. Now it's time to move beyond the hype to discover how the most innovative marketers are practicing ABM. See what works, and what doesn't, so you can quickly and easily get up and running with ABM.
At the end of this session, you will be able to:
- Understand that for ABM success, you must start with organizational alignment, an account-centric foundation, and account selection
- Recognize that the metrics for ABM are different: you must also how measure coverage, awareness, reach, engagement, and impact
- Grasp that full account orchestration is multi-channel and multi-touch
- Get your entire team involved in the sales process