The Secret Sauce for Account Based Marketing
Speaker: Jon Miller | CEO, Engagio
You’ve heard the hype—Account Based Marketing (ABM) is rapidly the next big thing in B2B marketing. But it’s time to move beyond the hype. It's time to learn HOW innovators are practicing ABM, WHAT works, and what doesn’t.
Join us for this sessions where you'll get the inside scoop on how Engagio used proven ABM techniques to quickly go from 0 to 36% of pipeline and increase account engagement by 4X (yep, it can be done)! You'll learn how they orchestrate their programs across departments and channels for personalized, relevant touches that get results.
Bonus: every attendee will get a free printed excerpt of Jon’s Account Based Marketing book!
At the end of this session you will be able to:
- Build a tiered ABM program with the right level of personalization for each type of account
- Implement a multi-channel prospecting play that orchestrates account-based advertising, social, direct mail, email, phone, and more
- Understand ABM benchmarks and measure the right success metrics