Teach Me How! Increase the Impact and Virality of Your Marketing with Animated Video
Stacy Adams, Head of Marketing—GoAnimate
Brandon Wood, Video Production Manager—Snagajob
How did job search site Snagajob add 8,100 subscribers to their YouTube channel while achieving a 375% boost in video sharing? Animated video. Video can solve some of your biggest marketing challenges and engage your audience in a way that significantly drives conversion. In fact, 71% of marketers say video conversion rates consistently outperform other marketing content. This session will explore the basics of incorporating video into your marketing mix and walk through steps on how to get started now. Through a Snagajob case study, you’ll discover how to use animated video to achieve the maximum impact and virality of your content.
At the end of this session you will be able to:
- Make a case for utilizing video in your marketing campaigns with statistics and use cases
- Create your first animated video
- Host your video and analyze its success