Using Social Data To Win The War of Brand Relevance

Thursday 1:30pm-2:15pm

Using Social Data To Win The War of Brand Relevance

Speaker: Michael Brito | Executive Vice President, Zeno Group

Consumers are overwhelmed with the mass amount of content they are exposed to daily. The rise in mobile usage, social media, and IoT innovation has caused unwanted interruptions from every direction. The result is that consumer attention is at an all-time low. Several reports claim that attention spans require that content and ads don’t exceed five to six seconds in length. All of this makes it very difficult to reach customers online. But there is hope—and that hope starts with social data.

In this session, we will give actionable tips on how to use social data to deliver more impactful storytelling, prioritize media relations, produce more targeted and strategic paid media, and identify and activate your target audience and influencers.

At the end of this session, you will be able to:

  • Use social data to extract insights that inform a brand narrative
  • Use social data to prioritize media & analyst relations
  • Use social data to identify influencers and activate across paid, earned and owned media.

Suggested Attendee Level: CMO, Marketing Director, VP Marketing, VP Corporate Comms, Head of PR