Using Video to Align Marketing, Sales, and Customer Success

Thursday 1:30pm-2:15pm

Using Video to Align Marketing, Sales, and Customer Success

Speakers: Matt Childs | Director of North American Sales, Brightcove
Dan Briscoe | VP of Marketing, Heavy Construction Systems Specialists

Video is an effective tool for aligning marketing, sales, and customer success throughout the customer journey. Using customer and partner case studies, this session will illustrate how leading companies are using video to provide a unified customer experience.

At the end of this session you will be able to:

  • Expand social campaigns beyond awareness to the entire customer lifecycle
  • Create ABM campaigns for conversion and expansion
  • Impact customer experience via interactivity and various levels of personalization