We Spent $100,000 on Facebook Ads: Here’s What We Learned
Speaker: Jonathan Taylor | Senior Digital Marketing Manager, Klipfolio
If your lean digital marketing team suddenly had $100,000 to spend on Facebook ads, would you know how to make those dollars count?
Let's face it, Facebook advertising can seem daunting, especially for a small team. But with the right knowledge, it's entirely possible to execute successful B2B marketing campaigns using Facebook ads (even if you don't have a full $100,00 to spend).
Join us as we will share one marketer's story of success (and his failures), as well as his process for driving cost-effective conversions.
At the end of this session you will be able to:
- Utilize practical tips that will help you manage your ads metrics and KPIs
- Build a sustainable, scalable Facebook Advertising program
- Use conversion rate testing to drive better results