You Had Me At Hello: Crafting Stories That Resonate
Speaker: Martha Marchesi | Chief Creative Officer/Chief Strategy Officer | JK Design
In today’s hyper-targeted marketing landscape, you’ve probably got a good handle on your customer and where to reach them. But when you do connect, what are you actually saying? Does your message resonate? All too often, marketers are serving up messaging that falls flat.
In this session, you’ll discover the missing link in today’s B2B conversations—the art of powerful brand storytelling.
You won't want to miss this talk if you are marketing a business in a crowded space, you need to reach multiple audiences, or you feel that your brand lacks a distinctive voice or story.
At the end of this session you will be able to:
Create an emotionally driven story that drives engagement and preference
Build a messaging structure centered around what's most important to the people you're trying to reach
How to articulate your value in a meaningful way that resonates