Your 2019 Marketing Technology Strategy Simplified

Thursday 3:45pm-4:30pm

Your 2019 Marketing Technology Strategy Simplified

Speaker: Scott Sweeney | President | MassMarTech

There are now 5,000+ marketing technologies available for your company, With so many options, how do you choose the right ones— the ones that will help drive success?

In this session, you will learn how to develop a marketing technology strategy that will fully incorporate your company's business, sales, and marketing goals. We will look at very low-cost freemium solutions, as well as large enterprise technology stacks. You will be given tools you need to develop and sell your marketing technology plan once you return to the office.

At the end of this session, you will be able to:

  • Begin analyzing your marketing technology needs
  • Map your company and business strategy to your marketing technology
  • Develop a plan for success

Who should attend: Marketing Managers, leaders, and service providers (agencies and consultants) who are perplexed by the dizzying array of technologies available to them today.