Your LinkedIn Content Marketing Tactical Plan

Thursday 11:15am-12:00pm

Your LinkedIn Content Marketing Tactical Plan

Speakers: Alex Rynne | Content Marketing Manager, LinkedIn
Chris Wilson | Inbound Consultant, Hubspot

Are you looking for a step-by-step plan for driving brand awareness and revenue on LinkedIn? Then you won't want to miss this session.  

Join us to learn what content drives the most engagement on LinkedIn and the time investment needed to succeed with LinkedIn Marketing tools such as Company Pages, Sponsored Content, and InMail. The session will also be chocked full of insider research-backed tips from LinkedIn's own content marketing manager, including results from dozens of A/B tests. Plus, you'll get your one-page plan for killing it with content on LinkedIn that outlines which metrics to focus on to determine the success of your campaigns.

At the end of this session you will be able to:

  • Identify what types of content perform best on LinkedIn Company Pages, Sponsored Content, and InMail.
  • Understand how to effectively A/B test to make your content as relevant as possible to your target audience
  • Publish content on LinkedIn to build brand awareness and thought leadership
  • Optimize your LinkedIn campaigns to drive even better performance with LinkedIn Conversion Tracking