Wednesday 4:15PM - 5:15PM

Zero Pseudo-Science: A Research-Backed Path to Winning a Fatter Pipeline

Speaker: Jim Moliski, SVP Sales Enablement and Product Marketing | Corporate Visions

*Advanced!

Wondering why your content isn’t leading to more conversions? Your biggest challenge to conversion is convincing prospects to leave their status quo, but all too often your message lacks the horsepower to instigate change.

In this session, we’ll explore a series of messaging research projects conducted with a leading expert in messaging and persuasion. These findings shed light on some powerful, counterintuitive approaches to help you convert prospect awareness and interest into actual pipeline. You’ll discover the research-backed messaging you need to differentiate your story and convince prospects to change.

This session is designed for more advanced marketers looking to shift the scope of their messaging and content strategy and incorporate new, research-backed messaging principles into their stories.

At the end of this session you will be able to:

  • Demonstrate meaningful contrast between a prospect’s current state and the better future state you’re proposing
  • Deliver powerful, provocative insights where and when you need them in your customer conversations
  • Distinguish between “pseudo-insights” and genuine insights