Welcome Home

Tuesday | 5:30pm-8:00pm
MJ O’Connor’s/City Bar | Westin Lobby

Because meeting up in Boston for B2B Marketing Forum feels like coming home to us, we want you to feel the same. Join us on Wednesday evening as we kick-off our 10th Annual B2B Marketing Forum with a Welcome Home reception at MJ O'Connor's. This will be the perfect chance to get settled in, start building (or meet up with) your squad, and get pumped for the learning and inspiration to come.

B2B's 10 Year Anniversary Hullabaloo

Wednesday | 5:15pm-7:15pm
Sponsor Hall | Galleria

After your first full day of learning, help us celebrate our 10 year anniversary with a raging Hullabaloo. How do you celebrate an anniversary? CAKE, of course! Plus, give-aways and plenty of surprises.

If you were hoping for a night out on the town, you're in luck. The party will wrap up in time for you to grab some of your marketing besties and head out for dinner, strolling, or whatever you have on your Boston bucket list.

Wurst Party Ever

Thursday 5:30pm-7:30pm
Sponsor Hall | Galleria

You got it, this is going to be the absolute wurst. Join us in the exhibit hall to mingle with your B2B buddies, play some ultra cool games (pool, anyone?),  and (you guessed it.) nosh on some delicious bratwurst and frothy beers. If you're not the brat/beer kind, don't worry, we'll have plenty of other goodies for you to enjoy.

B2B After Dark

Thursday 7:30pm-10:00pm
Laugh Boston | Westin Lobby

Are you ready to get your laugh on? Get your fun on? This year B2B After Dark is staying at the Westin, so all you have to do is grab your party pants (elastic waist bands allow for more hearty laughter), and meet us at Laugh Boston. It's a comedy club, sure, so there will be comedy, but NOT just your typical comedy. And after the entertainment ends, it's your turn to entertain (if you so desire). Hint: you may want to practice belting out your favorite 80's ballad. 

BYO Goodbye

Friday, 12:45pm-2:00pm
Birch Bar | Westin Lobby

Don't shed a tear quite yet. Join your squad at the Birch Bar to reminisce about all you learned, all you loved, and all the ways you are going to build your marketing, your career, and your relationships to last. Exchanging of hugs and contact info is recommended, but not required.