Ready to build a solid foundation for a marketing program that lasts? 

Well, that requires three things: a strong brand, a raving community, and the leadership to pull it all together. We found three sessions from our 2015 B2B Marketing Forum program that provide the building blocks (see what we did there?) that create this solid foundation.

Tamsen Webster: How To Speak The Language Of Leadership

Download the handouts for this session.

Lee Odden: Participation Marketing: If You Want B2B Content To Be Great, Ask Your Community To Participate

Nick Westergaard: Brand Now: How Today’s Digital Dynamics Can Help You Build A Better Brand Online And Off

Make sure you get your ticket for this year’s event to catch brand new sessions from these and many other amazing speakers, and learn to build a marketing strategy that lasts. Plus, networking opportunities, shenanigans, and belly laughs galore. Join us in Boston October 18-21 for #mpb2b! Register by August 31 to get the Early Bird Rate!