2017 Keynote Speakers
Chief Content Officer | MarketingProfs
As the world's first Chief Content Officer (at MarketingProfs), Ann speaks and writes about how you can rethink the way your business markets. She has been cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.
Branding and Creativity Expert and CEO | The Tite Group
Named one of the “Top 10 Creative Canadians” by Marketing Magazine, Ron is an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, and The Marketing Awards, to name just a few.
Currently, he is CEO of The Tite Group, a content marketing agency, executive producer and host of the award-winning Canadian comedy show Monkey Toast, and a featured marketing expert on the business reality show, Dream Funded.
He has written for a number of television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus. Ron is also an author of Everyone's An Artist (Or At Least They Should Be) (Collins, 2016).
Vice President, Marketing Technology | SHIFT Communications: A Google Analytics Certified Partner
Keynote: How AI Will Change Marketing Forever
Chris has been recognized twice by Forbes Magazine as one of the top 50 most influential people in social digital marketing. Marketo named him a marketing illuminator, and PR News nominated him as Social Media Person of the Year. He is the vice president of marketing technology at SHIFT Communications, co-founder of PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee podcast.
Team Captain of the First American Women's Everest Expedition & Author of the New York Times Bestseller On the Edge: Leadership Lessons from Everest and Other Extreme Environments
Levine served as the team captain of the first American Women's Everest Expedition, scaled the highest peak on every continent, and skied to both the North and South Poles—an accomplishment known as the Adventure Grand Slam, which fewer than forty people in the world have achieved.
Levine spent four years as an adjunct professor at the United States Military Academy at West Point in the Department of Behavioral Sciences & Leadership. She is an advisor to the Thayer Leader Development Group at West Point and is on the board of the Coach K Center on Leadership and Ethics at Duke University. She is the founder of the Climb High Foundation, which trains jobless women in western Uganda to work as trekking guides in the Rwenzori Mountains. She is one of few who have presented at the World Economic Forum in Switzerland. Her best-selling book, On the Edge: Leadership Lessons from Everest and Other Extreme Environments, was released in January of 2014.
Business Visionary, Global Soap Project Founder, and CEO of the Center for Civil and Human Rights
Kayongo’s background is one of survival, discovery, and humanitarianism. He is founder and CEO of the Global Soap Project which launched in 2009. Kayongo’s experience as a human rights activist, combined with his lifelong commitment to his work and notable rhetorical skills, earned him his current role as the CEO at the National Center for Civil and Human Rights. Called a “living embodiment of the Center’s mission,” Kayongo is elevating the visibility of the Center and expanding its vision beyond its geography. Recognized with a range of honors and awards for his activism, including CNN’s Top 10 Heroes award in 2011, Kayongo was most recently selected by President Jimmy Carter to be interviewed as part of the National Archives’ Amending America Initiative.
President, Mirum | Author, Six Pixels of Separation + CTRL ALT Delete
Mitch is president of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title, Media Hacker). He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. He is a columnist for the Harvard Business Review, Inc. Magazine, The Huffington Post and others. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. His next book, Algorhythm, will look at how the future of business will blend data and creativity. Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.
2017 Session speakers,
and Office Hours Experts
CEO | Marketing Interactions
Ardath helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.
Business Expert, Strategic Advisor, and Best-Selling Author
Business leaders call on Ian to modernize their sales and marketing. Ian's approach helps companies significantly grow sales by aligning their goals with current and emerging trends in buyer behavior. He is a multi-bestselling author, strategic advisor, and internationally sought speaker. A successful services and technology CEO for two decades, Ian draws on years of success and research on how customers make decisions. He shares how his clients have more than doubled their businesses following the same methods that he used to build his former company from zero to more than $1 billion in value. You can find Ian's weekly articles on Inc.com and Forbes.com. He is the host of the weekly podcast Grow My Revenue Business Cast.
CEO | Inbox Pros
Chris has more than 16 years of experience in the technology and software industry and has worked directly with many different ISPs, webmail providers, spam filter providers, blacklists, and partners to resolve email deliverability and privacy issues. Chris is actively involved with the Email Experience Council (EEC), Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), International Association of Privacy Professionals (IAPP), Email Sender & Provider Coalition (ESPC), and the Atlanta Interactive Marketing Association (AIMA).
Director, Customer Strategy | Curata
Erica is the director of customer strategy at Curata. Prior to Curata, Erica lead strategic marketing programs at several SaaS companies including Hootsuite and Constant Contact.
Associate Creative Director | Red Hat Films
David has spent his career creating compelling brand stories for Fortune 500 companies including IBM, GE, and Ericsson. He has learned what B2B customers really care about by directing thousands of interviews with C-level executives to software developers and everyone in between. With decades of experience leading global, integrated marketing campaigns, he knows how to make content more memorable and meaningful. He now leads a team of talented storytellers at Red Hat, the world’s leading provider of open-source solutions.
Michael is the founder of barber&hewitt. His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry Awards. But more importantly, it has driven successes, including the most effective and cost-efficient campaign in the history of a company: a 160x return on ad spend and 10 million earned media impressions within the first month of a new product launch.
Chief Strategy Officer | Sysomos
David is the chief strategy officer at Sysomos, where he provides strategic direction for the social technology company as well as many of its Fortune 500 clients. His previous roles include serving as chief marketing officer at Publicis Groupe agency MRY and vice president of emerging media at Dentsu agency 360i. He has contributed more than 500 columns to outlets such as Advertising Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005.
CEO | Marketing Insider Group
Michael Brenner is a sought-after keynote speaker on leadership, culture, and marketing. He is the co-author of a bestselling book "The Content Formula" and CEO of Marketing Insider Group. His team helps companies to find the leadership, courage, and strategies to attract new customers to their business. After a successful career as an entrepreneur and a corporate marketer for large, medium, and small businesses, he has developed strategies for Fortune 500 companies, hot startups, and non-profits. Michael has been recognized as an Influencer to CMOs, and on the topics of leadership, digital marketing, content marketing, and social business.
VP of Marketing| Heavy Construction Systems Specialists
Dan is the vice president of marketing at HCSS, a construction software company. He leads a team of 22 all-star marketers who have helped HCSS nearly triple revenue over the past five years by focusing on the customer as the hero, while also launching an industry movement at www.IBuildAmerica.com. They have been recognized with some of the top awards in marketing including 2017 Best in Show by MarketingSherpa, a 2017 Content Marketing Launch of the Year Finalist by CMI, and a 2016 Gold Stevie Award for Online Marketing Campaign of the Year.
Corporate Blog Manager | Citrix
Melissa is the resident ‘red pen’ at Citrix, running all aspects of the company’s corporate blog and editing the writings and musings of Citrix’ bloggers (which could be any of their more than 9,000 employees). She helps develop strategy for the blog, which is the central cog in the wheel of Citrix’ social media strategy. Part of Citrix’ global social media team, Melissa also develops educational programs on topics ranging from blogging best practices to effective writing, and more.
Sr. Director of Marketing & Business Development | GTM Payroll Services
Chris has more than twenty years of marketing leadership experience across media, manufacturing, technology, and financial services. Currently she is the senior director of marketing & business development for GTM Payroll Services. Previously, Chris was the senior vice president of marketing at GlobalSpec where she played an integral role in the growth of company’s online media solutions. Her passion is demand generation.
VP of Marketing | InsightSquared
Joe is a marketing leader, advisor to SaaS startups, B2B marketing blogger/speaker, and volunteer. As the vice president of marketing at InsightSquared, he leads the marketing department in driving awareness and global demand for its sales performance analytics application.
Director of North American Sales | Brightcove
Matt is an expert video content marketer with over 12 years of sales and marketing experience. He has produced and published thousands of videos, working with Fortune 500 companies to execute video strategies that drive measurable business results.
Social Marketing Manager | United Way Worldwide
Molly is a social media strategist with digital marketing experience in a broad array of industries and sectors. Before coming in-house to do social marketing at United Way Worldwide, she worked on the agency side with Edelman and Barn Door Media. She’s an Oklahoma native, former New England resident, and D.C. transplant who always feels at home in an art museum.
Chief Content Officer | Riverside Marketing Strategies
An Entrepreneur Magazine Top 10 Online Marketing Influencer of 2016, Heidi is the chief content officer of the award winning Actionable Marketing Guide, focused on social media, content and mobile marketing. As a consultant and a professor, Heidi helps executives and students understand and apply actionable tactics to execute their marketing strategy. She has worked with Citibank, The Economist, Bertelsmann, New York Times Digital, and other top companies.
Co-Founder, Strategic Director | Orbit Media Studios, Inc.
Andy Crestodina is a co-founder and the strategic director of Orbit Media. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker and blog writer, Andy has dedicated himself to teaching marketing. He is the author of Content Chemistry: The Illustrated Handbook for Content Marketing and has won numerous awards including: Top 10 Online Marketing Experts to Watch in 2015, Forbes; Top 50 Marketing Influencer in 2016, Entrepreneur Magazine; and Top 10 Social Media Influencers to Watch in 2017, Social Media Explorer.
CEO | Curata
Pawan is the founder and CEO of Curata. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. He has held software engineering positions at Microsoft, Google, and other startups where he was awarded patents in social networking and machine transliteration areas.
Content Marketing Expert | Author | Speaker | Adjunct Professor
Pam is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing,” is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker and workshop presenter at several highly regarded events around the world.
Senior Vice President of Marketing | SnapApp
Aaron drives marketing and strategy for SnapApp. Prior to SnapApp, he served as the CMO for Intronis through its acquisition by Barracuda Networks. He has played a leadership role in the marketing success behind Percussion Software, Ness Technologies, Lionbridge Technologies, and Softscape.
Social Brand Strategist, Agile Content Lead | IBM
Katie is a social brand strategist and agile content lead for IBM. She manages the day-to-day operations of the corporate social content team to help deliver best-in-class IBM branded social content experiences. She is also responsible for managing the IBM YouTube page and provides guidance on video best practices and programs across the IBM social brand marketing space.
Founder | Lotus Growth
Meagan is a B2B marketing consultant and the founder of Lotus Growth, a growth marketing consultancy. She helps her tech clients reach their revenue goals by optimizing and implementing demand generation and B2B marketing best practices. She’s a data and analytics nerd who obsesses about the blind spots in her client's marketing attribution. She’s also a Marketo Certified Consultant and Google Partner. Some of her past clients include Spigit, inc, Redbooth, and Agari.
Chief Content Officer | Fox Content
Andrea is an agile marketing evangelist who spends way too much time thinking about backlogs and WIP limits. She's the founder and chief content officer for Fox Content, an agile content marketing consultancy. Andrea is the author of Death of a Marketer, an historically-informed argument for the adoption of agile marketing. The best part of her day is editing and writing for the online learning center, TheAgileMarketer.net.
Managing Director, Buyer Engagement | Quarry
Meredith has more than 20 years of experience as a B2B marketing practitioner. She leads the buyer engagement team at Quarry. Integrating several modern marketing disciplines, including inbound, marketing automation, influencer relations, and performance measurement, her team is responsible for delivering impactful, integrated marketing experiences that propel buyers along their buying journey and fuel brand growth. Lately, she has been in demand to share her point-of-view and experiences around everything Account Based Marketing.
Global Director, Corporate Brand | Dell Technologies
JC leads the global brand content and insights team for Dell. He is responsible for developing rich and insightful brand content to further establish the new Dell Technologies brand. JC has over 20 years of experience in marketing and advertising. For the last 12 years he has been with Dell managing several different businesses across North America and Latin America. Before Dell, he was at Capital One where he was responsible for the What’s in Your Wallet campaign. He started his marketing career at Kellogg’s Latin America. He is originally from Colombia and has a passion for traveling, photography, and good coffee.
Investor, Writer, Humorist
Steve approaches life with alacrity; a brisk and cheerful readiness. Steve is a social media traveler, writer, photographer, and an advisor and investor in startups, and people. He is a part owner of Lord Hobo Brewing Company and enjoys writing about tech, beer, wine, food, and travel.
Director of Content Strategy | Aberdeen Group
Matthew is director of content strategy for Aberdeen Group. Previously, Matt was director of content strategy for global staffing firm, Aquent. Prior to that, he was managing editor at MarketingProfs, where he launched the MarketingSmarts podcast. Matt has spoken around the world on content marketing, user experience, and the new world of work. In addition to publishing on these topics, he has also written about 20th Century philosophy, political extremism, and gangsta rap.
Global Content Marketing Manager | Iron Mountain
Karen is a seasoned content marketer, editor, and publisher with almost 20 years of experience. She currently serves as global content marketing manager at Iron Mountain, where she oversees the planning and execution of the brand’s inbound and outbound content strategies. Prior to this, she spent 12 years at TechTarget in various editorial roles, including executive editor of SearchCIO and director of custom content.
President and Founder | Heinz Marketing Inc.
Prolific author and nationally recognized, award-winning blogger, Matt is president and founder of Heinz Marketing. He has 15+ years of marketing, business development, and sales experience from a variety of organizations and industries. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.
Vice President, Corp Partnerships | Dynamic Signal
David is senior vice president, corporate partnerships and strategy at Dynamic Signal. Prior to Dynamic Signal, he was vice president of business development at Buddy Media, co-founded Media6Degrees (now Dstillery), and was vice president of media at Didit Search Marketing, where he created SearchConnect™. Under his direction, SearchConnect won the 2007 ClickZ Marketing Echo Excellence Award for Best Behavioral Targeting Personalization technology. David began his online career with a small, tech company called DoubleClick, which has since merged with Google.
Founder | Y Content
Albert Jan (AJ) is the founder of Y Content, a content marketing consultancy firm, and co-founder and chief content officer of Content Marketing Fast Forward, a platform which inspires and educates marketers in a fast and fun way. Before starting his own consultancy firm, he was the director of marketing and business development for law firm Kennedy Van der Laan. Earlier, he was the marketing director of continental Europe for global consultancy firm Towers Watson. AJ has been working in professional services firms for almost 20 years. He lives in a bakery dated back to 1732 in a small historic village 40 miles north of Amsterdam.
Vice President of Marketing | Litmus
After mastering table-based HTML in college, Justine quickly fell in love with the unruly art of email design—helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. She is also the recipient of the 2015 eec Email Marketing Thought Leader of the Year award.
Chief Marketing Officer | AJi Software
Jeff is the chief marketing officer for AJi. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on CMS development. Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
CMO | Fuze
Brian is responsible for Fuze’s global marketing. Prior to Fuze, Brian was CMO at Eloqua where he was part of the team that led Eloqua’s explosive growth and leadership in the marketing automation sector. Previously, he was chief strategy and marketing officer at Forrester Research and CMO at Reed Business Information. He was recently named a Top 10 Global CMO for companies <$250 million revenue by The CMO Institute and Top 15 CMO on Twitter by Social Media Marketing Magazine.
Principal | Kranz Communications
Jonathan is the author of Writing Copy for Dummies and a copywriting veteran now in his 20th year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Symantec and many others. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence.
Chief Marketing Officer | Reputation.com
Mark has held marketing, sales, and product leadership roles in successful information and enterprise SaaS ventures that have been cited among Information Week’s Top 100 ASPs, Forbes’ Best of the Web, and Upside’s Hot 100 Privately-held Companies. He has also accelerated large enterprise software businesses, running product marketing for PeopleSoft, and leading a $1.2b SAP line of business for SAP in the Americas.
Chief Branding Officer | ROBYN
Bobby is chief branding officer at ROBYN, a branded products fulfillment company. ROBYN has been one of Inc. Magazine's 5,000 fastest growing private companies three years in a row. Bobby is a national speaker on topics related to B2B marketing and is an ardent bibliophile, constantly striving to help create a world in which business marketing and storytelling make story-selling magic.
Professor Of Marketing | University Of Southern California Marshall School Of Business
Debbie is the Charles L. and Ramona I. Hilliard Professor of Business Administration and professor of marketing at USC’s Marshall School of Business. She is an expert on branding and the role of emotions in consumer behavior. She has published more than 100 academic papers in some of the field’s leading marketing journals and several books on those topics. Debbie is also the former treasurer and president of the Association for Consumer Research and former vice president of Conferences and Research for the American Marketing Association Academic Council. Her consulting includes work with major consumer packaged goods companies, B2B marketers, and advertising agencies.
Senior Community Manager
Erica is a senior-level community manager with a focus in diversity and inclusion in geeky communities. As a community manager at Moz, she wrangled an online marketing and SEO-focused community of 600,000. Erica's also a founder of GeekGirlCon, an all-volunteer nonprofit. In addition to 10 years of online marketing experience, communication and writing are her lifelong passion. Erica's a published author and has a comic book collection that's an earthquake hazard.
VP, Industry Relations/Marketing Evangelist | Silverpop, An IBM Company
Loren is an award-winning digital marketing thought leader whose role at IBM is to educate clients and prospects on best practices and trends in marketing automation, email, mobile, and social marketing. He has 32 years of experience in marketing and consulting, has written more than 500 articles and blog posts, and is a frequent speaker at major industry conferences. He has held executive marketing positions at companies including Arthur Andersen and USWeb/CKS.
Senior Manager, Global Content Marketing, Marketing Solutions | LinkedIn
Jason leads global content and social media marketing initiatives for LinkedIn Marketing Solutions, helping marketers understand how to take advantage of digital advertising and content marketing tactics on LinkedIn—and beyond—to achieve their marketing goals and deliver real ROI. He is the author of the best selling B2B marketing book Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11.
Brand Builder | Sticky Branding
Jeremy is a brand builder, keynote speaker, and bestselling author of Sticky Branding. His blend of humor, stories, and actionable ideas will inspire you and your audience to innovate and grow a Sticky Brand. Jeremy's presentations have engaged corporate audiences at BMO, Boehringer Ingelheim, and Sienna Senior Living, and at conferences and industry events. His passion comes out on stage — especially when he talks about how to stand out, engage customers, and build your brand from the inside out.
SVP Sales Enablement and Product Marketing | Corporate Visions, Inc.
As senior vice president of sales enablement and product marketing at Corporate Visions, Jim brings over seventeen years of sales enablement and business-to-business marketing experience to the mission of improving customer conversations. Jim has worked with more than 100 organizations across 15 countries and gathered insight from interviews with over 1,000 salespeople and marketers. He uses this knowledge to create strategies for positioning Corporate Visions solutions in the marketplace and enabling Corporate Visions salespeople to have conversations that drive differentiation, new opportunities, and higher win rates.
Global CMO & head of Business Development | Siegel+Gale
Margaret is the global chief marketing officer at Siegel+Gale, where she is responsible for all marketing and business development. She has over two decades of experiences as a marketing leader. She served as SVP Marketing at Gerson Lehrman Group, a leading professional learning network; led marketing organizations at Oracle (Siebel Systems); and served as VP of Marketing at Telecom Ireland US. An award-winning marketing thought leader, she has been published in Harvard Business Review, Forbes, Fast Company, The Economist Lean back, Wired and beyond. She is consistently recognized as one the most influential CMOs on Twitter.
CEO and Founder, Scott Monty Strategies
After serving as global head of digital and multimedia communications at Ford Motor Company for 6 years, Scott cleaned up his wounds and founded Scott Monty Strategies (because, let's face it, who else would?), a strategic communications consultancy. He now focuses his time on speaking to large groups and advising brands and agencies on marketing and communications using—what else?—examples from ancient philosophers and literary legends. It actually makes sense when you hear him talk about it. Meanwhile, if you buy Scott a drink, he might do some Simpsons impressions for you.
Research Analyst, Marketing Effectiveness & Strategy | Aberdeen Group
Andrew is responsible for investigating and identifying the tools, tactics, and trends that set top-performing marketers apart from their peers. Recognized as an influential marketer in the realms of content marketing and social media, and having built up Aberdeen’s marketing publication, CMO Essentials, to be among the top B2B marketing blogs, he has a proven track record as a successful marketing practitioner.
Senior Manager | AppExchange Content & Community, Salesforce
Amanda is senior manager of AppExchange Content and Community at Salesforce. She has a content marketing and community management background, and has worked in account management for interactive and full service advertising agencies. She is a conference speaker, published author, a social media professor, and has won multiple marketing awards. She is passionate about content marketing, social media marketing, community management, and border collies.
Content Marketing Leader | GE Digital
Chris is a content marketing leader at GE Digital where they're bringing the Industrial Internet to life by connecting minds and machines. Chris brings years of content and digital marketing experience to a team of subject matter experts and PhDs to help the world's leading companies through their digital transformation. Before GE, Chris built an award-winning content and social team at Oracle Marketing Cloud. He's also led amazing marketing campaigns at Compendium (and was acquired by Oracle), Red Hat, and Bandwidth.
Senior Product Marketing Manager, Marketo
Hally is a technology marketing leader based in San Francisco, CA. As senior product marketing manager at Marketo, she is focused on the company’s enterprise go-to-market strategy and leads emerging enterprise initiatives for both B2B and B2C marketers. Prior to Marketo, she held marketing positions at several Boston-area technology organizations.
Founder | Content Marketing Institute
Joe is the founder of the Content Marketing Institute, author of four books on content marketing, and will never be found outdoors without the color orange on.
Founder and CEO | PR 20/20
Paul is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency; author of The Marketing Performance Blueprint and The Marketing Agency Blueprint; and creator of Marketing Score and Marketing Agency Insider.
Maribeth is a veteran, award winning B2B marketer fascinated with cracking the code of what makes customers engage, buy from, and champion a brand. With more than 15 years of experience leading strategic planning and change for all aspects of marketing, Maribeth was a true OG content marketer* long before content marketing was cool. *“those tru gangstas from way back in the day that jacked ya and left nothing but you boxers and socks” (per Urban Dictionary).
Founder and CEO, | IMPACT Branding & Design LLC
Bob is the founder & CEO of IMPACT Branding & Design, a top-tiered HubSpot partner agency helping clients succeed with inbound marketing education, services, and web design. IMPACT’s known for the quality content they publish and the results they generate for clients, but it hasn’t always been this way. In the early years, IMPACT grew despite poor leadership and hiring decisions that led to frustrated clients, unhappy employees, and turnover. IMPACT turned this all around by making some major changes. Now, Bob’s on a mission to share the lessons learned to help agency leaders avoid making the same common mistakes IMPACT made.
Vice President, Corporate Marketing | Elemica
Ed is a modern marketing devotee, technology evangelist, and commerce accelerator. He's earned numerous promotions and awards for his ability to ask the right questions, listen intently, offer up solutions to real-world problems, and effectively lead meaningful change. Since November 2007, Ed's contributions in the advancement of technology and business networks are delivering many impactful outcomes for clients. His current marketing leadership role at Elemica is a confirmation of his ability to expertly facilitate a buyer’s journey—enabling them to overcome complex challenges and become supply chain heroes.
CEO & Co-Founder | Uberflip
Yoav is CEO and co-founder of Uberflip, guiding the strategic vision and direction of the company, and ensuring the user experience consistently delights customers. With over a decade of experience in product development and marketing, he knows what customers want and consistently delivers. He is also a powerful speaker, advisor, and thought leader in the technology space.
Executive Director of Marketing Communications | Spiceworks
Jen is the executive director of marketing communications at Spiceworks (more commonly known around the office as the “Exec Brand Muse”), where she’s responsible for the essence of the Spiceworks brand. Jen joined the company in 2006 and has been helping to create and evolve the company’s brand and marketing efforts ever since. Before Spiceworks, she held multiple marketing positions at companies like pcOrder.com and Motive, and ran a full spectrum of online and offline marketing programs and events as an independent marketing consultant. Her passion about the interplay of culture and brand has led to her mentoring of others to help them understand that best brands aren’t contrived based on who you want to be; they flow directly from who and what you truly are and believe culturally.
Chief Creative Officer and Co-Founder | Contently
Shane is an award-winning journalist and entrepreneur, and the best-selling author of Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. He is the chief creative officer of Contently, which he co-founded in 2010 with the mission of "building a better media world." Shane's writing has appeared in Fast Company, Wired, The New Yorker, and dozens more top publications. He's been called a “Wunderkind" by The New York Times, a “Digital Maverick" by Details, and his work “Insanely addicting" by GQ.
Evangelist | Pardot
Mathew is head of thought leadership for B2B marketing at Salesforce.com. Listed as Top 10 most influential B2B marketing thought leaders by Onalytica, and Top 5 Marketers Under 30 by Technology Association of Georgia, he is a new breed of marketer both digital and social. He writes for Clickz.com on marketing automation and has been featured in publications such as Marketing Automation Times, Moz, Mashable, DemandGen Report, Marketing Sherpa, and is the author of Marketing Automation for Dummies.
Chief Marketing Officer | Skyword
As CMO at Skyword, Tricia is responsible for elevating the company’s overall marketing initiatives and creating growth strategies to continue to fuel Skyword’s explosive growth. Most recently, she served as senior director of divisional marketing at RSA, The Security Division of EMC. A seasoned professional with a track record of tremendous success in building smart and effective marketing strategies, Tricia has helped companies create new industry categories, build industry-guiding thought leadership programs, and gain competitive advantage through succinct and consistent communications.
Social Media Consultant and Speaker, Social Media Consultant
Andrea is a social media consultant and speaker and is the co-author of Facebook Marketing All-in-One for Dummies. She was the community manager for Social Media Examiner and was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com. She also uses her Improv comedy skills to blog as a slightly cranky character, Grandma Mary – Social Media Edutainer .
Creative and Content Strategist
Most comfortable creating marketing that’s a bit outside the comfort zone, Julie’s career is rooted in the stories we all have to tell — from journalist to agency partner, she’s never lost touch with the impact of sharing a powerful story. And with the state of marketing today, it’s intelligent stories that motivate leads. (Yes, leads. Don’t talk to Julie unless you have business outcomes on the brain.) For 22 years agency-side, her marketing, creative, and content strategies have helped build brand and drive demand for companies big and small including Adobe, Xerox, Google, Sage, and Hyland.
Life & Leadership Coach | Coach.Discover.Grow.
Heather is the owner of Coach.Discover.Grow., a growing coaching and consulting firm. She has a master's degree in Adult Learning and Professional Development and is a Certified Professional Life Coach (CPLC). Her love of all things learning keeps her busy. She is currently focused on life and leadership coaching for women, and consulting in the field of instructional design and delivery. Heather is a fun and energetic speaker with 15 years' experience designing and delivering instruction.
Video Production Manager | Snagajob
Brandon is a Video Production Manager for Snagajob. Brandon’s work is all about learning something new everyday. He directed and produced videos for Advance Auto Parts for three years before joining Snagajob two years ago for the creative energy and passion. His first hourly job was as a cook at
Buffalo Wild Wings. In his spare time, he enjoys hiking, biking, traveling and brewing kombucha.