Michael began his career at Mighty Interactive, the digital shop founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth ExactTarget, ultimately helping the organization develop its ad agency offering before it was acquired by Salesforce for $2.5 billion. Michael went on to lead strategy and planning at Sitewire, Nomadic Agency and COHN, before founding his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest U.-based B2B agencies. He was named one of Marketo’s Fearless 50 which recognizes the top marketers around the globe driving bold, fearless marketing and digital transformation.
Co-Founder, Strategic Director | Orbit Media Studios, Inc. @crestodina
Andy is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago. Over the past 18 years, Andy’s provided guidance to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs, and hosts a little podcast. Andy has written hundreds of articles on content strategy, SEO, influencer marketing, conversion and analytics. He is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. He has also been named: Top 10 Online Marketing Experts, Forbes; Top 50 Marketing Influencer, Entrepreneur Magazine ; Top 25 Content Marketers, Express Writers/Buzzsumo; and Top 10 Social Media Influencers, Social Media Explorer.
Carlos is founder and CEO of VisumCx, a Customer Experience Strategy Firm. He has over 20 years of experience working with B2B organizations in delivering multi-channel customer experiences. Carlos is widely recognized for his expertise and as an international speaker on how organizations need to transform to meet the needs of their customers and buyers. He is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last six years, and is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.”
Samantha is the founder of The Marketing Advisory Network and author of Unleash Possible: A Marketing Playbook that Drives Sales. Throughout her career, she has launched go-to-market initiatives and lead award-winning marketing strategies for technology companies including Netezza, SAP, and Powersoft. Her book is a how-to guide for high growth marketing in complex selling environments. Through case studies and actionable advice, Samantha doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.
Allen founded MarketingProfs in 2000 and continues to provide strategic direction for the company. He currently serves as both a professor of marketing and the director of mindful at the University of Southern California. Prior to MarketingProfs, he served as a professor at Stanford University and a member of the technical staff at Bell Labs. His research and consulting expertise is in the marketing of high technology products and internet marketing. He has consulted with leading technology companies, including Texas Instruments, Intel, IBM, and Hughes Space and Communications. He also teaches mindfulness in companies at InsightLA.
Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
Content Strategist and President | Aha Media Group @ahaval
Ahava has more than 20 (gulp) years of writing, content, and marketing experience. A well-known speaker and expert, she lectures across the country on content strategy and content marketing. She's also great for a laugh and knows all the words to “Aliens” by heart.
Bobby is a passionate storyteller and creative writer who loves to feature real-world success from entrepreneurs who thrive at building distinct brands with unique voices. He is the chief cContent officer for commonsku, a cloud-based CRM, order management platform, and creative community that empowers entrepreneurs. Bobby crafted the MarketingProfs workshop, “Storytelling: Using the Power of Story to Drive Action” and is a frequent speaker on the topics of marketing and storytelling.
Ardath helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.
Amisha is head of influencer marketing at SAP and previously led mobile product marketing. In her current role, she is leading the charge at SAP for the global influencer marketing program to help drive demand gen and global marketing campaigns. She’s worked in public relations firms and marketing roles in Silicon Valley for the past 15 years, working for everyone from startups to large enterprises such as HP, Google, Accenture, and Time-Warner.
Advisor, Speaker, Agency Founder | Media Volery @Zonteehou
Zontee is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based agency, Media Volery, and co-lead of consulting for Convince & Convert, founded by Jay Baer. She brings more than a decade of experience in the marketing industry and her work has garnered multiple awards, including several PR News Platinum Awards and a Forrester Groundswell Award. In 2017, she was named one of TopRank’s most influential women of content marketing, and she’s been a judge for the Content Marketing Awards for three years. In a previous life, Zontee was also a podcaster, a crafts & hobbies personality, and has been seen on PBS and the Martha Stewart Show.
Keith Reynold Jennings
Vice President, Community Impact & Corporate Marketing | Jackson Healthcare @keithjennings
Katie is an independent voice in the marketing community and known as the “unapologetic marketing truth-teller.” She has been named “one of the most interesting people in B2B marketing,” a "marketing expert to follow" and a top marketing writer on LinkedIn. She advises high-growth brands as a consultant, with experience including CMO and co-founder of Cintell and Director of Buzz at NetProspex (a D&B company). Katie is a frequent speaker and emcee at conferences and serves as the co-executive director of Boston Content. She is the author of the forthcoming book, Rabble Rousers, and hosts the Explicit Content podcast with Enterprise Marketer.
Paul is founder and CEO of PR 20/20, a Cleveland-based content marketing agency and HubSpot’s first agency partner. He is author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and founder of the Marketing Artificial Intelligence Institute. Paul has consulted for hundreds of organizations, from startups to Fortune 500 companies.
Vice President and Executive Creative Director | Godfrey @CapnSkot
Scott is vice president and executive creative director at Godfrey, an exclusively B2B marketing agency. Applying his design education to the world of business, Scott leads teams in creative problem solving for top industrial clients with the goal of tethering outlandish ideas to workable business realities.