Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
Gopi Kallayil: Wednesday Opening Keynote
Gopi Kallayil Chief Evangelist | Brand Marketing at Google @GopiKallayil
Gopi is the chief evangelist, brand marketing at Google. He works with Google’s sales teams and customers and helps grow customer brands through digital marketing. Previously, he led marketing for AdWords, worked at two Silicon Valley startups, and was a consultant for McKinsey & Co.
An avid yoga practitioner, triathlete, global traveler, and Burning Man devotee, Gopi has spoken at TEDx, The World Happiness Summit, Yoga Journal LIVE!, and Wisdom 2.0. He teaches brand marketing at the Stanford University Graduate School of Business and serves on the board of the Desmond Tutu Peace Foundation. Gopi is the author of The Internet to the Inner-net and has released two music albums (Kirtan Lounge). Learn more at www.kallayil.com.
Nancy is a communication expert who has been featured in Fortune,Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times, Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture, and has created more than a quarter of a million presentations. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books and four have won awards. Nancy has also won several prestigious awards for communications, entrepreneurship, and her success as a female executive. On the list of top 250 Women in Leadership, Duarte ranks #67 and on World's Top 30 Communication Professionals for 2017, Duarte ranks #1.
Kevin is the founder of Kevin Carroll Katalyst/LLC and the author of Rules of the Red Rubber Ball, What's Your Red Rubber Ball?! and The Red Rubber Ball at Work. His mission is to inspire people to embrace their spirit of play and creativity to maximize their human potential and sustain more meaningful business and personal growth.
Raised by his grandparents in Philadelphia, Kevin spent endless hours at the neighborhood playground where he found his calling: a red rubber ball. His subsequent pursuit of play took him overseas with the Air Force, where he served as a language interpreter and translator.
After serving in the Air Force, he became an athletic trainer, eventually ending up at the Philadelphia 76ers as the head athletic trainer. While there, Nike tapped Kevin to add value to the overall mission of the brand. For seven years he was instrumental in helping the company develop a deeper understanding of athletic product performance, team dynamics, and interpersonal communication.
In 2004, Kevin left Nike to create his own company. As a consultant, he has helped turn creative ideas into reality for organizations such as the National Hockey League, ESPN, Nike, Starbucks, The National Basketball Association, Walt Disney Company, Mattel, and many others.
Keynote — CMO 2 CMO: What's Now, What's Next in B2B Marketing
Margaret is the global chief marketing officer (CMO) at Siegel+Gale. A native of Ireland, she is regarded as one of the most influential global marketing leaders and consistently appears on top CMO lists, including Forbes’ top CMOs on Twitter. Margaret has two decades of experience across every marketing function, from product marketing to public relations to demand generation. She has led high-performance teams in both companies and agencies. A strategic marketer with a technology DNA, Margaret has deep expertise in business-to-business (B2B) and professional services industries. She served as SVP Marketing at Gerson Lehrman Group and led marketing organizations at Siebel Systems (now Oracle).
Keynote — CMO 2 CMO: What's Now, What's Next in B2B Marketing
Rashmy leads global sales for IBM’s Cyber Security business. She is responsible for worldwide go-to-market activities, including sales, technical sales & solutioning, ecosystem development, client experience, and the success of clients and partners in using IBM technology and services to solve their most complex cyber-security challenges. Prior to this role, Rashmy was the chief marketing officer for IBM, North America, responsible for the health of the IBM’s brand, client experience and engagement, demand generation, and advocacy, as well as CSR initiatives.
Before her IBM career, Rashmy served in the Indian Navy as the Deputy Director of Naval Design. She was the first female engineer to join the Navy and was commended by the President of India for her work in establishing the first CAD/CAM center. She believes technology empowers a stronger society through innovation and transparency.
Ardath helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.
Michael began his career at Mighty Interactive, one of the first agencies to leverage the future email behemoth ExactTarget. Michael went on to lead strategy and planning at Sitewire, Nomadic Agency, and COHN, before founding his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest US-based B2B agencies.
His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.
Outside of Godfrey, Michael spends his time as a board member for The Greater Southern California Leukemia and Lymphoma Society and hones his unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and his two Westies, McDoogle and Bowie.
Co-Founder, Strategic Director | Orbit Media Studios, Inc. @crestodina
Andy Crestodina is a co-founder and the strategic director of Orbit Media. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker and blog writer, Andy has dedicated himself to teaching marketing. He is the author of Content Chemistry: The Illustrated Handbook for Content Marketing and has won numerous awards including: Top 10 Online Marketing Experts to Watch in 2015, Forbes; Top 50 Marketing Influencer in 2016, Entrepreneur Magazine; and Top 10 Social Media Influencers to Watch in 2017, Social Media Explorer.
An Entrepreneur Magazine Top 10 Online Marketing Influencer of 2016, Heidi is the chief content officer of the award winning Actionable Marketing Guide, focused on social media, content and mobile marketing. As a consultant and a professor, Heidi helps executives and students understand and apply actionable tactics to execute their marketing strategy. She has worked with Citibank, The Economist, Bertelsmann, New York Times Digital, and other top companies.
Janet brings nearly twenty years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. She has spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, Digital Summit, and Pubcon and is a columnist for Search Engine Land's All Things SEO column. Janet is also a frequent guest lecturer at colleges and universities.
Senior Vice President of Marketing | SnapApp @ajdun
Aaron drives marketing and strategy for SnapApp. Prior to SnapApp, Aaron served as the CMO for Intronis through its acquisition by Barracuda Networks. He has played a leadership role in the marketing success behind Percussion Software, Ness Technologies, Lionbridge Technologies, and Softscape.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
Ashley is a marketer, writer, and MBA by day, and a singer, actor, and fitness fiend by night. She handles thought leadership and content strategy at Atlassian, and her work has been published on Forbes, Time.com, and The Muse. She loves to nerd out about marketing on her blog, consciouslycorporate.com, and on Twitter.
Barry is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.
Randy is president and CMO at Uberflip, a platform that allows marketers to create, manage, and optimize content experiences at every stage of the buyer’s journey. Randy wears many hats, including overseeing the marketing, strategy, operations, sales, and execution of Uberflip's solution. His focus is to understand customer needs and provide solutions which simplify access to content in today's digital era. Randy is also host of the podcast The Content Experience Show.
Matthew is the CMO in Residence for Aberdeen, a firm which conducts comprehensive research on technology markets and executes a broad range of marketing programs on behalf of our clients. Prior to Aberdeen, Matt ran content strategy and PR for Aquent, a global staffing firm. Matt also served as a managing editor at MarketingProfs, where he launched the Marketing Smarts podcast and programmed content for MarketingProfs University. Matt has a PhD in German Studies, so if you would rather discuss neo-Hegelian philosophy than B2B marketing strategy, he can do that, too.
Nancy is chief creative officer of HBT Marketing and is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as AT&T, IBM, Dell, Nationwide, Sheraton, UnitedHealthcare, TripAdvisor, American Express, and more.
Advisor, Speaker, Agency Founder | Media Volery @zontee_hou
Zontee is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based agency, Media Volery, and co-lead of consulting for Convince & Convert, founded by Jay Baer. She brings more than a decade of experience in the marketing industry and her work has garnered multiple awards, including several PR News Platinum Awards and a Forrester Groundswell Award. In 2017, she was named one of TopRank’s most influential women of content marketing, and she’s been a judge for the Content Marketing Awards for three years. In a previous life, Zontee was also a podcaster, a crafts & hobbies personality, and has been seen on PBS and the Martha Stewart Show.
Prolific author and award-winning blogger, Matt is president and founder of Heinz Marketing, bringing 20+ years of marketing, business development, and sales experience from a variety of organizations and industries. He consistently delivers measurable results with greater sales, revenue growth, product success and customer loyalty. He is repeat winner of the Top 50 Most Influential People in Sales Lead Management as well as the Top 50 Sales & Marketing Influencers.
Carlos is founder and CEO of VisumCx, a Customer Experience Strategy Firm. He has over 20 years of experience working with B2B organizations in delivering multi-channel customer experiences. Carlos is widely recognized for his expertise and as an international speaker on how organizations need to transform to meet the needs of their customers and buyers. He is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last six years, and is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.”
Storyteller, Speaker, & Author Chief Experience Officer | Type A Communications @CarlaJohnson
For two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Named one of the top 50 women in marketing and the chair of the ANA’s Business Marketing Association board of directors, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
Larry is the CEO of MobileMonkey, a provider of chatbot marketing software. He’s also the founder of WordStream, managing approximately a billion dollars of marketing spend for tens of thousands of customers worldwide, and employing approximately 300 people in Boston. Larry is a top contributor to Inc. Magazine, CNBC, and the #8 ranked author on Medium.com. He’s won top marketer of the year awards from Search Engine Land, the US Search Awards, and PPC Hero.
Doug is co-founder and creative director for Velocity, the B2B agency you’ve heard so much about. Velocity creates and executes content programs for the likes of Sprint, Xerox, Informatica, and other soon-to-be household names. Doug also writes a lot about content marketing, including slideshares like ‘Crap’, ’The Search for Meaning in B2B’, ‘Insane Honesty,’ and ‘The BIg, Fat, B2B Content Marketing Strategy Checklist’.
Linlin is vice president of marketing ops & strategic projects at Centrify, a leading Identity and Access Management (IAM) platform company. Prior to Centrify, she spent 5.5 years at FireEye (NASDAQ: FEYE) and built a best in class marketing operations function as the company scaled from 300 to 3,000 employees and went through an IPO. She and her team won SiriusDecisions ROI award in 2015, and most recently received Demand Gen Report’s inaugural B2B Innovator Award in the category of Data Scientist & Operations Optimizers.
Multi award-winning entrepreneur, Chris, believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing. He is the founder and driving force behind CMA, the UK’s largest membership organization of it’s time. He is raising the bar on talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of content marketing.
Jon is the CEO and co-founder of Engagio, He previously co-founded Marketo, a leader in marketing automation that went public in 2013 and was sold to Vista Equity for $1.8B. He is a speaker, writer, and thought leader when it comes to marketing best practices and is the author of multiple marketing books.
Tish has over 15 years of experience in both B2C and B2B companies. Her experience spans a large range of marketing functions including strategy, demand generation, marketing automation, product marketing, brand messaging, and creative management. Her consulting business focuses on helping traditional marketing organizations become revenue-focused marketing organizations by building the processes, infrastructure, and skills marketing teams need to drive qualified leads and ultimately business results for their companies.
Lee is a marketing strategist, author, speaker, and bearded world traveler. He’s also CEO of TopRank Marketing, a digital marketing agency that serves top B2B brands with “best answer” marketing strategies that integrate content, search, social, influencer marketing, and online advertising. Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized a customer-centric approach to marketing at over 200 events in 17 different countries, through numerous industry publications and an award winning blog at toprankblog.com.
Christopher S. Penn
Vice President, Marketing Technology | SHIFT Communications: A Google Analytics Certified Partner
Chris has been recognized twice by Forbes Magazine as one of the top 50 most influential people in social digital marketing. Marketo named him a marketing illuminator, and PR News nominated him as Social Media Person of the Year. He is the vice president of marketing technology at SHIFT Communications, co-founder of PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee podcast.
Tim has dedicated his career to improving the conversations marketers and sales people have with prospects and customers. He’s written three books on the subject — Customer Message Management, Conversations that Win the Complex Sale, and Three Value Conversations — based on actual decision-making science research. His company, Corporate Visions, works with some of the best brands in the world to help them create and win more deals.
Bill is the founder and a managing partner at Greenlane, a digital marketing agency outside of Philadelphia, PA. He’s been practicing SEO since 1996, and has worked with many large brands to solve SEO issues. In addition, he teaches classes at Drexel and the Philadelphia University, speaks, and writes for various online publications.
Samantha is the founder of The Marketing Advisory Network and author of Unleash Possible: A Marketing Playbook that Drives Sales. Throughout her career, she has launched go-to-market initiatives and lead award-winning marketing strategies for technology companies including Netezza, SAP, and Powersoft. Her book is a how-to guide for high growth marketing in complex selling environments. Through case studies and actionable advice, Samantha doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.
Scott helps companies to define their business and marketing strategy, plans, and execution. Scott has decades of experience in marketing, sales and management, and a firm grasp of today's marketing technologies. He provides both insights and works in the trenches to achieve marketing, sales, and business success.
Karen is president and founder of Synchronicity Marketing where she is an industry-leading email marketing expert, strategist, consultant, sought-after speaker, and professional educator with 20 years of experience in data-driven digital marketing.
Tim studied improv under Amy Poehler, comedy writing with Tom Purcell, executive producer of The Colbert Report, and has appeared on SNL, Conan O’Brien, Onion Sports Network, and HBO’s Last Week Tonight with John Oliver. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.
Co-Founder, Creative Strategist | ALIAS Partners @juliewisdom
Julie is co-founder and creative strategist of ALIAS Partners, a London-based ABM and content marketing agency. With 24 years as a journalist-turned-B2B-marketer at her back, it’s not surprising that she often questions best practice in search of next practice. Her experience is deeply rooted in what’s required to move buyers from awareness to decision, and she has done so for many of the largest technology companies on the planet.
Allen founded MarketingProfs in 2000 and continues to provide strategic direction for the company. He currently serves as both a professor of marketing and the director of mindful at the University of Southern California. Prior to MarketingProfs, he served as a professor at Stanford University and a member of the technical staff at Bell Labs. His research and consulting expertise is in the marketing of high technology products and internet marketing. He has consulted with leading technology companies, including Texas Instruments, Intel, IBM, and Hughes Space and Communications. He also teaches mindfulness in companies at InsightLA.
Director of Agency Marketing | TopRank Marketing @azeckman
Ashley is the digital strategy director for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for developing program architecture that drives customer acquisition and growth. Her background includes expertise in content strategy, influencer marketing, branding and social media.