What is B2B Marketing Forum?
MarketingProfs B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigans, and marketers-after-dark antics.) Now celebrating our 12th year, it’s still intimate enough that you’ll surely see some of your favorite marketing pals, but big enough that you’ll find more than enough smarts to help you go the distance.
Register now and join us for MarketingProfs' B2B Marketing Forum in San Francisco, November 13-16, 2018.
Our Program Advisory Committee (PAC)
When putting together our program, we look to leading marketers to help us determine the biggest challenges marketers face today-- what's new, what's hot, and what's really important when building sustainable marketing programs. Cue, our fabulous Program Advisory Committee (PAC). They bring their knowledge and smarts to help us make the MarketingProfs B2B Marketing Forum program the best you'll find at any B2B marketing conference.
Chief Content Officer | Riverside Marketing Strategies
An Entrepreneur Magazine Top 10 Online Marketing Influencer of 2016, Heidi is the chief content officer of the award winning Actionable Marketing Guide, focused on social media, content and mobile marketing. As a consultant and a professor, Heidi helps executives and students understand and apply actionable tactics to execute their marketing strategy. She has worked with Citibank, The Economist, Bertelsmann, New York Times Digital, and other top companies.
CMO in Residence Aberdeen
Matthew is the CMO in Residence for Aberdeen, a firm which conducts comprehensive research on technology markets and executes a broad range of marketing programs on behalf of our clients. Prior to Aberdeen, Matt ran content strategy and PR for Aquent, a global staffing firm. Matt also served as a managing editor at MarketingProfs, where he launched the Marketing Smarts podcast and programmed content for MarketingProfs University. Matt has a PhD in German Studies, so if you would rather discuss neo-Hegelian philosophy than B2B marketing strategy, he can do that, too.
Chief Creative Officer | HBT Marketing
Nancy is chief creative officer of HBT Marketing and is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as AT&T, IBM, Dell, Nationwide, Sheraton, UnitedHealthcare, TripAdvisor, American Express, and more.
President and Founder | Heinz Marketing Inc
Prolific author and award-winning blogger, Matt is president and founder of Heinz Marketing, bringing 20+ years of marketing, business development, and sales experience from a variety of organizations and industries. He consistently delivers measurable results with greater sales, revenue growth, product success and customer loyalty. He is repeat winner of the Top 50 Most Influential People in Sales Lead Management as well as the Top 50 Sales & Marketing Influencers.
Storyteller, Speaker, & Author
Chief Experience Officer | Type A Communications
For two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Named one of the top 50 women in marketing and the chair of the ANA’s Business Marketing Association board of directors, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
CEO | MobileMonkey
Larry is the CEO of MobileMonkey, a provider of chatbot marketing software. He’s also the founder of WordStream, managing approximately a billion dollars of marketing spend for tens of thousands of customers worldwide, and employing approximately 300 people in Boston. Larry is a top contributor to Inc. Magazine, CNBC, and the #8 ranked author on Medium.com. He’s won top marketer of the year awards from Search Engine Land, the US Search Awards, and PPC Hero.