Developing a Content Strategy to Grow Your Audience
October 3 | 8:30 AM - 4:30 PM
Today's digital consumer is inundated with content. For marketers, it's a challenge to compete with the hundreds of distractions (and competitors) your prospects are faced with on a daily basis. So how do you meet this challenge head on and create content that both connects with your audience and impacts your bottom line?
In this full-day workshop, you'll learn the secrets of creating compelling content in a simple, efficient, and sustainable way. We'll show you how to use killer content to cut through the noise through proper planning, effective targeting, and staying true to the long-lasting adage of quality over quantity.
Your facilitator will guide you through many group exercises focusing on critical elements in developing award-winning content, exploring various content formats and platforms, and creating relevant personas and messaging to drive conversions. You'll walk away with a toolbox full of tactics that you can begin using immediately.
Get ready to rule your content.
At the end of this workshop you'll be able to:
- Apply content marketing best practices to your business
- Develop a business case and mission statement to guide your efforts
- Create content across the buyer journey
- Use an editorial approach to attract and convert the right prospects
- Distribute your content to the channels your audience use the most
- Calculate the ROI of your content marketing program
Suggested Attendee Skill Level:
This workshop is perfect for experienced content marketers who are ready to move from a tactical to a strategic approach to their programs, as well as content contributors who aspire to transition into management roles. If you are a veteran marketer who is new to the content game, attending this workshop will help you get up to speed with key concepts before the full conference begins.
Beyond the Smarts:
To get you ready for a day of intensive smarts, we will start the morning with a complimentary continental breakfast. There will be two beverage breaks throughout the day (to keep you hydrated) and a one-hour break for lunch on your own (we recommend refueling with your new workshop buddies.)