Digital Marketing Analytics: From Data Zero to Marketing Hero
November 13 | 8:30 AM - 5:00 PM
In this day-long intensive course from veteran marketing analytics practitioner, Christopher S. Penn, you'll learn and develop proficiency in the MAISTER marketing measurement framework:
Analysis of data
Strategy from data
Execution of plans against data
Review and presentation of results
You'll also learn how to use and blend tools such as social media analytics, Google Analytics™, marketing automation software, CRM data, public and private data sets, and powerful analytics engines like R and IBM Watson Analytics™. When done, you'll be able to take any existing data source, apply rigorous analytical methods to it, find key insights, and take revenue-generating action.
All participants must bring a laptop computer capable of running desktop software. Prerequisites include:
Installation of the free, open-source software R and R Studio
A free Google Analytics™ account - A free Google Data Studio™ account
A free trial of IBM Watson Analytics™ (choose the 30 day trial)
Text editor software
Suggested Attendee Skill Level:
We strongly recommend that attendees have fluency in the basics of Google Analytics, social media analytics, and familiarity with statistics. If you know what Goal Conversion Values are and what a Median is without Googling it, you're ready for this intensive course.