Marketing and Sales Alignment

Marketing and Sales Alignment: How Top Performing Companies Integrate Content and Selling

October 3 | 8:30 AM - 4:30 PM

Now more than ever, it's imperative that organizations break down the silos that exist between sales and marketing departments. Only then will we be able to achieve the  greatest success possible in the digital age.

In this workshop, you’ll receive hands-on training from two world-class speakers and trainers, Ian Altman and Marcus Sheridan. You'll discover how top performing companies not only integrate content into their selling process, but also what is needed to get cross-organizational buy-in from all departments.

You Will Learn (Marketing):

  • What content moves the needle the most for B2B organizations — from an ROI perspective
  • What content is most useful for sales teams
  • How the most successful companies produce, distribute, and leverage their content during the sales process
  • How the principles of world-class content marketing apply as much to offline sales conversations as online conversations
  • The steps needed to achieve cross-departmental buy-in of content marketing

You Will Learn (Sales):

  • How to align selling with the questions executives ask when approving decisions
  • How to uncover details about incumbent vendors and competitors while building trust
  • How to earn attention of your ideal clients without sounding like a pushy salesperson
  • Tips to shift discussions from price to value
  • How to quickly qualify which opportunities are worth your time,  and which ones should be discarded
  • Ways to follow up with potential clients without sounding desperate or annoying
  • Accelerate growth based on proven case studies,  not theoretical hype


Ian Altman

Marcus Sheridan | The Sales Lion

Register for an All-Access or Workshop-only Pass to join us for this workshop.