Marketing and Sales Alignment

Marketing and Sales Alignment: How Top Performing Companies Integrate Content and Selling

October 3 | 8:30 AM - 4:30 PM

Now more than ever, it's imperative that organizations break down the silos that exist between sales and marketing departments. Only then will we be able to achieve the  greatest success possible in the digital age.

In this workshop, you’ll receive hands-on training from two world-class speakers and trainers, Ian Altman and Marcus Sheridan. You'll discover how top performing companies not only integrate content into their selling process, but also what is needed to get cross-organizational buy-in from all departments.

After this workshop you will be able to (Marketing):

  • Understand what content moves the needle the most for B2B organizations — from an ROI perspective
  • Determine which content is most useful for sales teams
  • Understand how the most successful companies produce, distribute, and leverage their content during the sales process
  • Know how the principles of world-class content marketing apply as much to offline sales conversations as online conversations
  • Implement the steps needed to achieve cross-departmental buy-in of content marketing

After this workshop you will be able to (Sales):

  • Align selling with the questions executives ask when approving decisions
  • Uncover details about incumbent vendors and competitors while building trust
  • Earn the attention of your ideal clients without sounding like a pushy salesperson
  • Shift discussions from price to value
  • Quickly qualify which opportunities are worth your time,  and which ones should be discarded
  • How to follow up with potential clients without sounding desperate or annoying
  • Accelerate growth based on proven case studies, not theoretical hype


Ian Altman

Marcus Sheridan | The Sales Lion

Register for an All-Access or Workshop-only Pass to join us for this workshop.